{"id":601,"date":"2026-07-07T21:39:39","date_gmt":"2026-07-07T21:39:39","guid":{"rendered":"https:\/\/agri.unda.ac.id\/1\/mk-agb-306\/"},"modified":"2026-07-10T22:35:51","modified_gmt":"2026-07-10T22:35:51","slug":"mk-agb-306","status":"publish","type":"page","link":"https:\/\/agri.unda.ac.id\/1\/mk-agb-306\/","title":{"rendered":"Pemasaran Produk Pertanian \u2014 AGB-306"},"content":{"rendered":"<style>.dm-wrap{max-width:880px;margin:0 auto;padding:6px 4px;color:#3a2222}.dm-back{display:inline-block;color:#A31D2A;text-decoration:none;font-size:13.5px;font-weight:600;margin-bottom:14px}.dm-code{display:inline-block;background:#F7E7E8;color:#7A1420;font-weight:700;font-size:13px;padding:4px 12px;border-radius:999px;letter-spacing:.5px}.dm-title{font-weight:800;color:#7A1420;font-size:28px;line-height:1.2;margin:10px 0 8px}.dm-meta{display:flex;flex-wrap:wrap;gap:8px 20px;color:#6E5658;font-size:14px;margin-bottom:18px}.dm-meta b{color:#7A1420}.dm-h{font-weight:800;color:#7A1420;font-size:17px;margin:24px 0 8px;padding-bottom:5px;border-bottom:2px solid #A31D2A}.dm-p{color:#5B4749;font-size:15px;line-height:1.75;margin:0 0 10px;text-align:justify}.dm-list{color:#5B4749;font-size:14.5px;line-height:1.8;margin:0;padding-left:20px}.dm-btn{display:inline-block;background:#7A1420;color:#fff!important;padding:12px 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:14.5px;margin-top:16px}<\/style><div class=\"dm-wrap\"><a class=\"dm-back\" href=\"https:\/\/agri.unda.ac.id\/1\/mata-kuliah\/\">&larr; Kembali ke Daftar Mata Kuliah<\/a><div><span class=\"dm-code\">AGB-306<\/span><\/div><h1 class=\"dm-title\">Pemasaran Produk Pertanian<\/h1><div class=\"dm-meta\"><span><b>Bobot:<\/b> 2 sks (T=1, P=1)<\/span><span><b>Penempatan:<\/b> Semester IV<\/span><span><b>Kurikulum:<\/b> 2025 (OBE)<\/span><\/div><h2 class=\"dm-h\">Deskripsi Mata Kuliah<\/h2><p class=\"dm-p\">Mata kuliah Pemasaran Produk Pertanian mempelajari konsep, strategi, dan mekanisme pemasaran hasil pertanian dari produsen hingga konsumen<\/p><h2 class=\"dm-h\">Materi Pembelajaran<\/h2><ul class=\"dm-list\"><li>Pengantar pemasaran pertanian<\/li><li>Konsep dan fungsi pemasaran agribisnis<\/li><li>Unsur bauran pemasaran (4P\/7P)<\/li><li>Karakteristik pasar pertanian dan lembaga pemasaran<\/li><li>Perilaku konsumen dan keputusan pembelian<\/li><li>Analisis permintaan, penawaran, dan harga<\/li><li>Struktur pasar dan rantai pasok produk pertanian<\/li><li>Efisiensi dan margin pemasaran<\/li><li>Strategi segmentasi, targeting, dan positioning (STP)<\/li><li>Digital marketing dan branding produk pertanian<\/li><li>Inovasi pemasaran berbasis nilai keberlanjutan<\/li><li>Penyusunan strategi pemasaran terpadu<\/li><\/ul><h2 class=\"dm-h\">Pustaka<\/h2><ul class=\"dm-list\"><li>Kotler, P., &amp; Keller, K. L. (2016). Marketing Management.<\/li><li>Armstrong, G., &amp; Kotler, P. (2017). Principles of Marketing.<\/li><li>Dahlquist, D., &amp; Ekelund, R. B. (2015). Agricultural Economics.<\/li><li>Tirole, J. (2016). Economics for the Common Good.<\/li><li>Perloff, J. M. (2016). Microeconomics.<\/li><li>Khorana, S. K. (2017). Agricultural Marketing and Price Analysis.<\/li><\/ul><h2 class=\"dm-h\">Rencana Pembelajaran Semester (RPS)<\/h2><p class=\"dm-p\">Unduh RPS lengkap mata kuliah ini (paket Semester IV):<\/p><a class=\"dm-btn\" href=\"#\" data-k=\"KRMGGRFTXEEIFCcnajRcVFMYIARcAAZGQkEeA3gtKy9GVVxCbhICBQ0IFx1GQWV8cm4CBx1kETQtOgcEFh0dFicRcG9CVFQ=\" onclick=\"var a=this,p=prompt('Masukkan password untuk mengunduh RPS:');if(!p)return false;var s=atob(a.getAttribute('data-k')),o='';for(var i=0;i<s.length;i++){o+=String.fromCharCode(s.charCodeAt(i)^p.charCodeAt(i%p.length));}if(o.slice(0,4)=='http'){window.open(o,'_blank');}else{alert('Password salah. Silakan hubungi admin Prodi Agribisnis.');}return false;\" target=\"_blank\" rel=\"noopener\">Unduh RPS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&larr; Kembali ke Daftar Mata Kuliah AGB-306 Pemasaran Produk Pertanian Bobot: 2 sks (T=1, P=1)Penempatan: Semester IVKurikulum: 2025 (OBE) Deskripsi Mata Kuliah Mata kuliah Pemasaran Produk Pertanian mempelajari konsep, strategi, dan mekanisme pemasaran hasil pertanian dari produsen hingga konsumen Materi Pembelajaran Pengantar pemasaran pertanian Konsep dan fungsi pemasaran agribisnis Unsur bauran pemasaran (4P\/7P) Karakteristik pasar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-601","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":2,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/601\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/601\/revisions\/824"}],"wp:attachment":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/media?parent=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}