{"id":603,"date":"2026-07-07T21:39:42","date_gmt":"2026-07-07T21:39:42","guid":{"rendered":"https:\/\/agri.unda.ac.id\/1\/mk-agd-202\/"},"modified":"2026-07-10T22:35:57","modified_gmt":"2026-07-10T22:35:57","slug":"mk-agd-202","status":"publish","type":"page","link":"https:\/\/agri.unda.ac.id\/1\/mk-agd-202\/","title":{"rendered":"Pengantar Agribisnis \u2014 AGD-202"},"content":{"rendered":"<style>.dm-wrap{max-width:880px;margin:0 auto;padding:6px 4px;color:#3a2222}.dm-back{display:inline-block;color:#A31D2A;text-decoration:none;font-size:13.5px;font-weight:600;margin-bottom:14px}.dm-code{display:inline-block;background:#F7E7E8;color:#7A1420;font-weight:700;font-size:13px;padding:4px 12px;border-radius:999px;letter-spacing:.5px}.dm-title{font-weight:800;color:#7A1420;font-size:28px;line-height:1.2;margin:10px 0 8px}.dm-meta{display:flex;flex-wrap:wrap;gap:8px 20px;color:#6E5658;font-size:14px;margin-bottom:18px}.dm-meta b{color:#7A1420}.dm-h{font-weight:800;color:#7A1420;font-size:17px;margin:24px 0 8px;padding-bottom:5px;border-bottom:2px solid #A31D2A}.dm-p{color:#5B4749;font-size:15px;line-height:1.75;margin:0 0 10px;text-align:justify}.dm-list{color:#5B4749;font-size:14.5px;line-height:1.8;margin:0;padding-left:20px}.dm-btn{display:inline-block;background:#7A1420;color:#fff!important;padding:12px 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:14.5px;margin-top:16px}<\/style><div class=\"dm-wrap\"><a class=\"dm-back\" href=\"https:\/\/agri.unda.ac.id\/1\/mata-kuliah\/\">&larr; Kembali ke Daftar Mata Kuliah<\/a><div><span class=\"dm-code\">AGD-202<\/span><\/div><h1 class=\"dm-title\">Pengantar Agribisnis<\/h1><div class=\"dm-meta\"><span><b>Bobot:<\/b> 2 sks (T=1, P=1)<\/span><span><b>Penempatan:<\/b> Semester II<\/span><span><b>Kurikulum:<\/b> 2025 (OBE)<\/span><\/div><h2 class=\"dm-h\">Deskripsi Mata Kuliah<\/h2><p class=\"dm-p\">Mata kuliah Pengantar Agribisnis memberikan pemahaman dasar mengenai sistem agribisnis sebagai suatu kesatuan yang mencakup subsistem input, produksi, pengolahan, pemasaran, dan jasa penunjang<\/p><h2 class=\"dm-h\">Materi Pembelajaran<\/h2><ul class=\"dm-list\"><li>Konsep dan ruang lingkup agribisnis<\/li><li>Komponen dan fungsi sistem agribisnis<\/li><li>Hubungan antar subsistem dan rantai nilai agribisnis<\/li><li>Konsep kewirausahaan dalam agribisnis<\/li><li>Karakter wirausaha sukses dan profesionalisme agribisnis<\/li><li>Identifikasi peluang usaha dan inovasi produk pertanian<\/li><li>Faktor-faktor keberhasilan agribisnis<\/li><li>Analisis SWOT sederhana agribisnis<\/li><li>Strategi pengembangan usaha berkelanjutan berbasis potensi lokal<\/li><\/ul><h2 class=\"dm-h\">Pustaka<\/h2><ul class=\"dm-list\"><li>Kotler, P., &amp; Armstrong, G. (2018). Principles of Marketing.<\/li><li>Halcrow, M. (2017). Agribusiness Management: An Integrated Approach.<\/li><li>Ross, D., &amp; Brinsmead, T. (2016). Agribusiness Systems.<\/li><li>Graff, D., &amp; McDonald, K. (2017). Agribusiness: Principles and Applications.<\/li><li>Porter, M. E. (2017). Competitive Advantage.<\/li><li>Gereffi, G., &amp; Korzeniewicz, M. (2016). Global Commodity Chains.<\/li><\/ul><h2 class=\"dm-h\">Rencana Pembelajaran Semester (RPS)<\/h2><p class=\"dm-p\">Unduh RPS lengkap mata kuliah ini (paket Semester II):<\/p><a class=\"dm-btn\" href=\"#\" data-k=\"KRMGGRFTXEEIFCcnajRcVFMYIARcAAZGQkEeA3gtKy9GVVxCbhICBQ0IFx1GQWV8cm4CBx1kETQtOgcEFh0dFicRdm9CVFQ=\" onclick=\"var a=this,p=prompt('Masukkan password untuk mengunduh RPS:');if(!p)return false;var s=atob(a.getAttribute('data-k')),o='';for(var i=0;i<s.length;i++){o+=String.fromCharCode(s.charCodeAt(i)^p.charCodeAt(i%p.length));}if(o.slice(0,4)=='http'){window.open(o,'_blank');}else{alert('Password salah. Silakan hubungi admin Prodi Agribisnis.');}return false;\" target=\"_blank\" rel=\"noopener\">Unduh RPS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&larr; Kembali ke Daftar Mata Kuliah AGD-202 Pengantar Agribisnis Bobot: 2 sks (T=1, P=1)Penempatan: Semester IIKurikulum: 2025 (OBE) Deskripsi Mata Kuliah Mata kuliah Pengantar Agribisnis memberikan pemahaman dasar mengenai sistem agribisnis sebagai suatu kesatuan yang mencakup subsistem input, produksi, pengolahan, pemasaran, dan jasa penunjang Materi Pembelajaran Konsep dan ruang lingkup agribisnis Komponen dan fungsi sistem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-603","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":2,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/603\/revisions"}],"predecessor-version":[{"id":826,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/603\/revisions\/826"}],"wp:attachment":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/media?parent=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}