{"id":605,"date":"2026-07-07T21:39:46","date_gmt":"2026-07-07T21:39:46","guid":{"rendered":"https:\/\/agri.unda.ac.id\/1\/mk-agb-307\/"},"modified":"2026-07-10T22:36:04","modified_gmt":"2026-07-10T22:36:04","slug":"mk-agb-307","status":"publish","type":"page","link":"https:\/\/agri.unda.ac.id\/1\/mk-agb-307\/","title":{"rendered":"Perilaku Konsumen \u2014 AGB-307"},"content":{"rendered":"<style>.dm-wrap{max-width:880px;margin:0 auto;padding:6px 4px;color:#3a2222}.dm-back{display:inline-block;color:#A31D2A;text-decoration:none;font-size:13.5px;font-weight:600;margin-bottom:14px}.dm-code{display:inline-block;background:#F7E7E8;color:#7A1420;font-weight:700;font-size:13px;padding:4px 12px;border-radius:999px;letter-spacing:.5px}.dm-title{font-weight:800;color:#7A1420;font-size:28px;line-height:1.2;margin:10px 0 8px}.dm-meta{display:flex;flex-wrap:wrap;gap:8px 20px;color:#6E5658;font-size:14px;margin-bottom:18px}.dm-meta b{color:#7A1420}.dm-h{font-weight:800;color:#7A1420;font-size:17px;margin:24px 0 8px;padding-bottom:5px;border-bottom:2px solid #A31D2A}.dm-p{color:#5B4749;font-size:15px;line-height:1.75;margin:0 0 10px;text-align:justify}.dm-list{color:#5B4749;font-size:14.5px;line-height:1.8;margin:0;padding-left:20px}.dm-btn{display:inline-block;background:#7A1420;color:#fff!important;padding:12px 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:14.5px;margin-top:16px}<\/style><div class=\"dm-wrap\"><a class=\"dm-back\" href=\"https:\/\/agri.unda.ac.id\/1\/mata-kuliah\/\">&larr; Kembali ke Daftar Mata Kuliah<\/a><div><span class=\"dm-code\">AGB-307<\/span><\/div><h1 class=\"dm-title\">Perilaku Konsumen<\/h1><div class=\"dm-meta\"><span><b>Bobot:<\/b> 2 sks (T=1, P=1)<\/span><span><b>Penempatan:<\/b> Semester V<\/span><span><b>Kurikulum:<\/b> 2025 (OBE)<\/span><\/div><h2 class=\"dm-h\">Deskripsi Mata Kuliah<\/h2><p class=\"dm-p\">Mata kuliah Perilaku Konsumen mempelajari faktor-faktor yang memengaruhi proses pengambilan keputusan konsumen dalam membeli dan menggunakan produk, khususnya produk pertanian dan agribisnis.<\/p><h2 class=\"dm-h\">Materi Pembelajaran<\/h2><ul class=\"dm-list\"><li>Konsep &amp; teori perilaku konsumen<\/li><li>Model pengambilan keputusan<\/li><li>Perilaku konsumen produk pertanian vs industri<\/li><li>Faktor internal &amp; eksternal perilaku konsumen<\/li><li>Pengaruh motivasi, persepsi, sikap, dan lingkungan sosial<\/li><li>Analisis perilaku pembelian produk pertanian<\/li><li>Aplikasi perilaku konsumen dalam strategi pemasaran<\/li><li>Segmentasi dan targeting berdasarkan perilaku<\/li><li>Strategi komunikasi dan branding agribisnis<\/li><li>Perubahan perilaku konsumen di era digital<\/li><li>Konsumen hijau (green consumerism) dan keberlanjutan<\/li><li>Tren digitalisasi dan loyalitas konsumen<\/li><\/ul><h2 class=\"dm-h\">Pustaka<\/h2><ul class=\"dm-list\"><li>Schiffman, L. G., &amp; Kanuk, L. L. (2017). Consumer Behavior.<\/li><li>Solomon, M. R. (2018). Consumer Behavior.<\/li><li>Chaffey, D. (2015). E-Commerce and Digital Marketing.<\/li><li>Peattie, K., &amp; Crane, A. (2016). Green Consumption and Sustainability.<\/li><li>Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being.<\/li><li>Kotler, P., &amp; Armstrong, G. (2018). Principles of Marketing.<\/li><\/ul><h2 class=\"dm-h\">Rencana Pembelajaran Semester (RPS)<\/h2><p class=\"dm-p\">Unduh RPS lengkap mata kuliah ini (paket Semester V):<\/p><a class=\"dm-btn\" href=\"#\" data-k=\"KRMGGRFTXEEIFCcnajRcVFMYIARcAAZGQkEeA3gtKy9GVVxCbhICBQ0IFx1GQWV8cm4CBx1kETQtOgcEFh0dFicRcW9CVFQ=\" onclick=\"var a=this,p=prompt('Masukkan password untuk mengunduh RPS:');if(!p)return false;var s=atob(a.getAttribute('data-k')),o='';for(var i=0;i<s.length;i++){o+=String.fromCharCode(s.charCodeAt(i)^p.charCodeAt(i%p.length));}if(o.slice(0,4)=='http'){window.open(o,'_blank');}else{alert('Password salah. Silakan hubungi admin Prodi Agribisnis.');}return false;\" target=\"_blank\" rel=\"noopener\">Unduh RPS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&larr; Kembali ke Daftar Mata Kuliah AGB-307 Perilaku Konsumen Bobot: 2 sks (T=1, P=1)Penempatan: Semester VKurikulum: 2025 (OBE) Deskripsi Mata Kuliah Mata kuliah Perilaku Konsumen mempelajari faktor-faktor yang memengaruhi proses pengambilan keputusan konsumen dalam membeli dan menggunakan produk, khususnya produk pertanian dan agribisnis. Materi Pembelajaran Konsep &amp; teori perilaku konsumen Model pengambilan keputusan Perilaku konsumen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-605","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":2,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/605\/revisions"}],"predecessor-version":[{"id":828,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/605\/revisions\/828"}],"wp:attachment":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/media?parent=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}