{"id":610,"date":"2026-07-07T21:39:55","date_gmt":"2026-07-07T21:39:55","guid":{"rendered":"https:\/\/agri.unda.ac.id\/1\/mk-agb-308\/"},"modified":"2026-07-10T22:36:21","modified_gmt":"2026-07-10T22:36:21","slug":"mk-agb-308","status":"publish","type":"page","link":"https:\/\/agri.unda.ac.id\/1\/mk-agb-308\/","title":{"rendered":"Komunikasi dan Negosiasi Agribisnis \u2014 AGB-308"},"content":{"rendered":"<style>.dm-wrap{max-width:880px;margin:0 auto;padding:6px 4px;color:#3a2222}.dm-back{display:inline-block;color:#A31D2A;text-decoration:none;font-size:13.5px;font-weight:600;margin-bottom:14px}.dm-code{display:inline-block;background:#F7E7E8;color:#7A1420;font-weight:700;font-size:13px;padding:4px 12px;border-radius:999px;letter-spacing:.5px}.dm-title{font-weight:800;color:#7A1420;font-size:28px;line-height:1.2;margin:10px 0 8px}.dm-meta{display:flex;flex-wrap:wrap;gap:8px 20px;color:#6E5658;font-size:14px;margin-bottom:18px}.dm-meta b{color:#7A1420}.dm-h{font-weight:800;color:#7A1420;font-size:17px;margin:24px 0 8px;padding-bottom:5px;border-bottom:2px solid #A31D2A}.dm-p{color:#5B4749;font-size:15px;line-height:1.75;margin:0 0 10px;text-align:justify}.dm-list{color:#5B4749;font-size:14.5px;line-height:1.8;margin:0;padding-left:20px}.dm-btn{display:inline-block;background:#7A1420;color:#fff!important;padding:12px 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:14.5px;margin-top:16px}<\/style><div class=\"dm-wrap\"><a class=\"dm-back\" href=\"https:\/\/agri.unda.ac.id\/1\/mata-kuliah\/\">&larr; Kembali ke Daftar Mata Kuliah<\/a><div><span class=\"dm-code\">AGB-308<\/span><\/div><h1 class=\"dm-title\">Komunikasi dan Negosiasi Agribisnis<\/h1><div class=\"dm-meta\"><span><b>Bobot:<\/b> 2 sks (T=1, P=1)<\/span><span><b>Penempatan:<\/b> Semester V<\/span><span><b>Kurikulum:<\/b> 2025 (OBE)<\/span><\/div><h2 class=\"dm-h\">Deskripsi Mata Kuliah<\/h2><p class=\"dm-p\">Mata kuliah Komunikasi dan Negosiasi Agribisnis membahas konsep, prinsip, dan teknik komunikasi efektif dalam konteks kegiatan agribisnis<\/p><h2 class=\"dm-h\">Materi Pembelajaran<\/h2><ul class=\"dm-list\"><li>Konsep dan model komunikasi agribisnis<\/li><li>Hambatan komunikasi dan strategi mengatasinya<\/li><li>Komunikasi interpersonal dan organisasi<\/li><li>Teknik komunikasi efektif dalam penyuluhan dan pemasaran<\/li><li>Konsep dan prinsip negosiasi<\/li><li>Strategi persuasi dan komunikasi persuasif<\/li><li>Simulasi negosiasi dalam agribisnis (harga, kontrak, kemitraan)<\/li><li>Etika dalam komunikasi dan negosiasi<\/li><li>Strategi komunikasi bisnis dan kelembagaan<\/li><li>Komunikasi lintas budaya dan jejaring agribisnis<\/li><li>Negosiasi kolaboratif dan kepemimpinan komunikatif<\/li><li>Desain rencana komunikasi strategis<\/li><\/ul><h2 class=\"dm-h\">Pustaka<\/h2><ul class=\"dm-list\"><li>Hargie, O. (2020). The Handbook of Communication Skills.<\/li><li>Gudykunst, W. B., &amp; Kim, Y. Y. (2021). Communicating with Strangers.<\/li><li>Goleman, D. (2020). Emotional Intelligence.<\/li><li>Fisher, R., &amp; Ury, W. (2020). Getting to Yes.<\/li><li>Tubbs, S. L., &amp; Moss, S. (2020). Human Communication.<\/li><li>Robbins, S. P., &amp; Judge, T. A. (2019). Organizational Behavior<\/li><\/ul><h2 class=\"dm-h\">Rencana Pembelajaran Semester (RPS)<\/h2><p class=\"dm-p\">Unduh RPS lengkap mata kuliah ini (paket Semester V):<\/p><a class=\"dm-btn\" href=\"#\" data-k=\"KRMGGRFTXEEIFCcnajRcVFMYIARcAAZGQkEeA3gtKy9GVVxCbhICBQ0IFx1GQWV8cm4CBx1kETQtOgcEFh0dFicRcW9CVFQ=\" onclick=\"var a=this,p=prompt('Masukkan password untuk mengunduh RPS:');if(!p)return false;var s=atob(a.getAttribute('data-k')),o='';for(var i=0;i<s.length;i++){o+=String.fromCharCode(s.charCodeAt(i)^p.charCodeAt(i%p.length));}if(o.slice(0,4)=='http'){window.open(o,'_blank');}else{alert('Password salah. Silakan hubungi admin Prodi Agribisnis.');}return false;\" target=\"_blank\" rel=\"noopener\">Unduh RPS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&larr; Kembali ke Daftar Mata Kuliah AGB-308 Komunikasi dan Negosiasi Agribisnis Bobot: 2 sks (T=1, P=1)Penempatan: Semester VKurikulum: 2025 (OBE) Deskripsi Mata Kuliah Mata kuliah Komunikasi dan Negosiasi Agribisnis membahas konsep, prinsip, dan teknik komunikasi efektif dalam konteks kegiatan agribisnis Materi Pembelajaran Konsep dan model komunikasi agribisnis Hambatan komunikasi dan strategi mengatasinya Komunikasi interpersonal dan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-610","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":2,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/610\/revisions"}],"predecessor-version":[{"id":833,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/610\/revisions\/833"}],"wp:attachment":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/media?parent=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}