{"id":631,"date":"2026-07-07T21:40:33","date_gmt":"2026-07-07T21:40:33","guid":{"rendered":"https:\/\/agri.unda.ac.id\/1\/mk-agb-312\/"},"modified":"2026-07-10T22:37:22","modified_gmt":"2026-07-10T22:37:22","slug":"mk-agb-312","status":"publish","type":"page","link":"https:\/\/agri.unda.ac.id\/1\/mk-agb-312\/","title":{"rendered":"Digital Marketing Agribisnis \u2014 AGB-312"},"content":{"rendered":"<style>.dm-wrap{max-width:880px;margin:0 auto;padding:6px 4px;color:#3a2222}.dm-back{display:inline-block;color:#A31D2A;text-decoration:none;font-size:13.5px;font-weight:600;margin-bottom:14px}.dm-code{display:inline-block;background:#F7E7E8;color:#7A1420;font-weight:700;font-size:13px;padding:4px 12px;border-radius:999px;letter-spacing:.5px}.dm-title{font-weight:800;color:#7A1420;font-size:28px;line-height:1.2;margin:10px 0 8px}.dm-meta{display:flex;flex-wrap:wrap;gap:8px 20px;color:#6E5658;font-size:14px;margin-bottom:18px}.dm-meta b{color:#7A1420}.dm-h{font-weight:800;color:#7A1420;font-size:17px;margin:24px 0 8px;padding-bottom:5px;border-bottom:2px solid #A31D2A}.dm-p{color:#5B4749;font-size:15px;line-height:1.75;margin:0 0 10px;text-align:justify}.dm-list{color:#5B4749;font-size:14.5px;line-height:1.8;margin:0;padding-left:20px}.dm-btn{display:inline-block;background:#7A1420;color:#fff!important;padding:12px 24px;border-radius:999px;font-weight:700;text-decoration:none;font-size:14.5px;margin-top:16px}<\/style><div class=\"dm-wrap\"><a class=\"dm-back\" href=\"https:\/\/agri.unda.ac.id\/1\/mata-kuliah\/\">&larr; Kembali ke Daftar Mata Kuliah<\/a><div><span class=\"dm-code\">AGB-312<\/span><\/div><h1 class=\"dm-title\">Digital Marketing Agribisnis<\/h1><div class=\"dm-meta\"><span><b>Bobot:<\/b> 2 sks (T=1, P=1)<\/span><span><b>Penempatan:<\/b> Semester V<\/span><span><b>Kurikulum:<\/b> 2025 (OBE)<\/span><\/div><h2 class=\"dm-h\">Deskripsi Mata Kuliah<\/h2><p class=\"dm-p\">Mata kuliah Digital Marketing Agribisnis membahas strategi pemasaran modern berbasis teknologi digital untuk meningkatkan daya saing produk pertanian dan agribisnis<\/p><h2 class=\"dm-h\">Materi Pembelajaran<\/h2><ul class=\"dm-list\"><li>Pengantar digital marketing agribisnis<\/li><li>Perubahan perilaku konsumen dan digital buyer journey<\/li><li>Media sosial, marketplace, dan platform agritech<\/li><li>Analisis tren digital agribisnis di Indonesia<\/li><li>Strategi branding digital agribisnis<\/li><li>Teknik SEO, SEM, dan iklan digital<\/li><li>Konten kreatif: foto, video, copywriting<\/li><li>Pengukuran kinerja kampanye digital<\/li><li>Desain strategi digital marketing terintegrasi<\/li><li>Konsep sustainability marketing dan green branding<\/li><li>Data-driven decision making<\/li><li>Simulasi perancangan kampanye digital agribisnis<\/li><\/ul><h2 class=\"dm-h\">Pustaka<\/h2><ul class=\"dm-list\"><li>Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.<\/li><li>Kotler, P., &amp; Keller, K. L. (2020). Marketing Management.<\/li><li>Chaffey, D., &amp; Ellis-Chadwick, F. (2020). Digital Marketing.<\/li><li>Fishkin, R. (2020). The Art of SEO.<\/li><li>Pulizzi, J. (2020). Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.<\/li><li>Chaffey, D. (2020). Digital Marketing: Strategy, Implementation, and Practice.<\/li><\/ul><h2 class=\"dm-h\">Rencana Pembelajaran Semester (RPS)<\/h2><p class=\"dm-p\">Unduh RPS lengkap mata kuliah ini (paket Semester V):<\/p><a class=\"dm-btn\" href=\"#\" data-k=\"KRMGGRFTXEEIFCcnajRcVFMYIARcAAZGQkEeA3gtKy9GVVxCbhICBQ0IFx1GQWV8cm4CBx1kETQtOgcEFh0dFicRcW9CVFQ=\" onclick=\"var a=this,p=prompt('Masukkan password untuk mengunduh RPS:');if(!p)return false;var s=atob(a.getAttribute('data-k')),o='';for(var i=0;i<s.length;i++){o+=String.fromCharCode(s.charCodeAt(i)^p.charCodeAt(i%p.length));}if(o.slice(0,4)=='http'){window.open(o,'_blank');}else{alert('Password salah. Silakan hubungi admin Prodi Agribisnis.');}return false;\" target=\"_blank\" rel=\"noopener\">Unduh RPS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&larr; Kembali ke Daftar Mata Kuliah AGB-312 Digital Marketing Agribisnis Bobot: 2 sks (T=1, P=1)Penempatan: Semester VKurikulum: 2025 (OBE) Deskripsi Mata Kuliah Mata kuliah Digital Marketing Agribisnis membahas strategi pemasaran modern berbasis teknologi digital untuk meningkatkan daya saing produk pertanian dan agribisnis Materi Pembelajaran Pengantar digital marketing agribisnis Perubahan perilaku konsumen dan digital buyer journey [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-631","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/comments?post=631"}],"version-history":[{"count":2,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/631\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/pages\/631\/revisions\/854"}],"wp:attachment":[{"href":"https:\/\/agri.unda.ac.id\/1\/wp-json\/wp\/v2\/media?parent=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}